A modular watch system

One band.
Every you.

swiv is the tracker that never has to look like a tracker. A band that lives on your wrist 24/7 — and real analog faces that click on with a quarter turn.

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The idea

The watch, unbundled.

A smartwatch asks you to wear a screen. A nice watch asks you to leave the tracking at home. swiv refuses the trade-off.

The tracker lives in the band — steps, heart rate, sleep, around the clock. The look lives in the face — a real analog dial that locks on with a quarter turn and comes off just as fast. One stays. The other is yours to change.

How it works

01

Wear the band

Steps, heart rate, sleep — tracked 24/7. Shower-proof, gym-proof, main-character-proof.

02

Snap on a face

A quarter turn and any face clicks on. No tools, no charging, no pairing. Just swiv.

03

Swap anytime

Dressed up for dinner, bare for bed. The tracking never clocks out.

Three faces. One band.

Every face fits the same quarter-turn mount, in steel, gold, or black. Match your fit, match your mood — more drops on the way.

Mono

Minimalist. Silver sunray dial, two hands, zero noise.

Heritage

Old-money energy. Fluted bezel, guilloché cream dial, applied indices.

Meridian

Sporty. Dark case, navy dial, markers you can read mid-run.

Choose your band

Every band carries the tracker. Four to start — same quarter-turn mount, totally different energy.

Steel

Brushed links, polished center. Goes with literally everything.

Two-tone

Steel with ceramic center links. Quietly expensive.

Gold

Warm gold links for when you're the moment.

Silicone

Soft-touch sport band. Sweat in it, sleep in it, rinse it off.

24/7
Always tracking
90°
Quarter-turn lock
3+
Swappable faces
0
Charging the face

The tracker stays. The look is all you.

swiv isn't built yet — you get to decide if it should be. Drop your email and help make it real.